White Shark Media Vs NoContractPPC - Services & Pricing Reviews
Who is White Shark Media?
White Shark Media is one of the leading PPC providers for small businesses.
Owned by entrepreneurs from Denmark, and with the vast bulk of their technical staff based in Managua, Nicaragua - the Sharks can boast 80+ optimizers managing many millions of Ad Spend each year.
What are the core similarities between the services provided by White Shark Media, and by NoContractPPC ?
All the important aspects to running a campaign are included by both companies.
We both provide a setting up service for those new to PPC. That is, we communicate with the client and discover the nature of their industry, and what they would consider a successful result from their PPC. Then we would both carefully research those keywords to use in the PPC campaigns that would likely generate the best results. We'd both think carefully about which keyword types to use with which Adgroups and which negative keywords to use to help restrict Ads being served to undesirable searches. Then, both companies would craft Ad text/copy designed to entice a viewer to click on the Ad and be delivered to the client's website.
As the life of the campaign extended into weeks and months, both White Shark Media and NoContractPPC would A/B test various Ads, carefully expand the keywords based on what proved to be successful, adjust the budget spend up or down depending on season and client demand, analysis the Search Terms to discover new opportunities for keywords or Negative keywords, check the average call lengths, understand the Sales Funnel via attribution analysis, etc
Depending on the nature of the campaign, and the ideal customer/lead, we would include mobile-specific Ads from the very beginning or as we saw the need (as the campaigns progressed).
The optimizers of NocontractPPC, as WhiteSharkMedia, carefully analyse the conversion data from form leads, and where appropriate from Google Analytics too - to allow continual improvement of the PPC campaigns.
How Do White Shark Media and NoContractPPC's services differ?
White Shark Media:
Our competitor offers a monthly report and phone call. Although we offer a phone call with our Gold service, we believe that for many businesses our offer of a monthly comprehensive report and our availability to answer simple email queries (by the next working day) is sufficient.
White Shark Media offers Bing PPC management as part of their 'PRO' package, we only offer Bing PPC Management with our Gold Package. We believe most businesses use Adwords, but only some want to use Bing.
Finally, White Shark Media will install any code required to track phone calls or to track form submissions, whereas we don't. We will provide such code for you to install, though. Given most small businesses with a website have a website-manager/designer who will find it simple to perform the one-off insertion of such tracking code - we have discovered most small businesses can do without this specific service.
No Contract PPC:
A significant difference between NoContractPPC and our competitors is that we:
1) Are natural 'English Speakers'
2) Are proven top level optimizers.
White Shark Media employ (predominantly) very intelligent PPC optimizers from Managua, Nicaragua with certificates to prove their naturalized level of English. This means they can prove they've studied the language extensively, and passed exams such as CELTA. However, in our opinion, the level of knowledge of English required to create successful advertising campaigns is such that someone who might write:
Give us few months and we will compare back (side by side) to see how we improved
as opposed to...
Give us a few months, and you'll be amazed at our level of improvement
... will make a huge difference to the outcome of such advertising.
We were born and raised with English (Mike J - UK English, and Stephen M - US English).
Another difference between the optimizers of NoContractPPC and White Shark Media, is that we regularly competed with other optimizers around the world while working for the world's only ever competitive PPC marketplace. We usually achieved top ten positions in the leader-board of monthly results (out of hundreds of Adwords certified optimizers).
Even though White Shark Media optimizers are Adwords certified, and trained regularly, we are not aware of any ever having achieved any status in continual competitive advertising.
Then there are the number of clients we accept at one time. Being a boutique agency we only ever manage 10 silver + gold clients at any one time, per an opitmizer (with there being more silver clients than gold). For every 4 bronze clients we are managing, reduce that silver + gold total by one.
Most agency optimizers manage between 20 - 60 clients a month. Imagine the difference in analysis and results an optimizer can make if they manage 10 clients a month compared to if they manage 40 !
Before you ever sign up with WhiteSharkMedia demand to be informed of how many other clients your optimizer will work with, on average, for any given month. Prepare to be shocked.
Finally, if you look at pure prices, our management packages are are more affordable than White Shark Media's.
When should a company choose White Shark Media to manage their PPC, and when should they choose NoContractPPC?
You should always contact both companies and discover in more detail who might offer you the best value service.
Our article highlights some of the issues you should take into consideration.
We believe that for some businesses WhiteSharkMedia would provide the best PPC service, but for many businesses, NoContractPPC would be the better choice.
See WhiteSharkMedia.com's price chart here