What is Adwords Pay Per Click Advertising?
... and how do you get it?
Imagine your water pipes are leaking and you want to find a good plumber.
You decide to look for a good plumber online by searching with Google.
Google Search will return the details of many plumbers. Some of those details will be 'organic' listings, others (especially those listed at the crucial top of the page) will be paid ads.
These ads have been created via AdWords Pay Per Click advertising, or PPC for short.
Pay Per Click advertising can be one of the most effective ways to bring quality traffic to your website. It can also be complicated, time-consuming and expensive if implemented poorly, and has left many a small business owner burned.
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