PPC Campaign Management Services Rochester, New York
Consider NoContractPPC.com for all your Adwords Pay Per Click (PPC) Campaign Management Services, if you live in Rochester. Whether you sell 'White Hots' in the Park Avenue neighborhood, or are staging a festival in Downtown Rochester, we can help you advertize more effectively. Our PPC experts will cooperate with you to create the PPC campaigns you need.
How We Build PPC Campaigns
We will evaluate how to structure your account, based on your preferences, your website design and your business goals. This hierarchical pattern might be themed by location, or to mirror your website hierarchy, or perhaps be a reflection of the service you offer. If managing the Adwords account yourself is a priority we might create something simple and manageable for you, however if you sell lots of products and want maximize profitability out of the campaign – then a structure involving hundreds of adgroups might meet your goals.
Research can make or break an Adwords campaign. If the keywords selected aren't suitable for your business goals then budget will be spent on irrelevant clicks. Pick only tightly phrased keywords, though, and you will potentially lose out on clients who don't phrase their Google Search Terms quite as you would hope. Our PPC experts topped freelancer performance charts because they have the skills and experience to research and identify the ideal keywords.
Keywords are sorted into Adgroups. The industry accepted way to do this is to group those keywords into batches, of perhaps 2 dozen, based around a certain theme. But, where does one theme finish and another start? Does your campaign require 50 adgroups to adequately represent your advertising goals, or just 10? The optimum number of adgroups depends on a lot of factors, which requires experience to best gauge. An unnecessary abundance of adgroups makes the management of the Adwords campaigns difficult. Not enough adgroups and the quality scores plummet as too many themes are squashed together.
The PPC best ads are designed on the back of a person's skills, creativity and luck. The text of the advert should fit with the theme of the landing page it leads too, and the theme of the Adgroup it belongs too – but also it must contain the correct words that will tempt the ideal customer to click on the advert. The experience we gained whilst becoming top rated freelance PPC optimizers gives us an advantage in creating the first draft of adverts – and too later revision of them based on performance data.
Once the Adwords campaigns are operating, if you wish us to, our PPC Campaign Management Services can optimize them for as many months as you require.
The Benefits of Adwords Pay Per Click Marketing
One cool aspect of Adwords is that one can target the locations where the ads will show. If you're situated close to Village Gate Square and you believe your customers are only likely to come from within a radius of, say, a third of a mile away, you can serve adverts to only those people who are searching Google within a third a mile of you. You need not pay for adverts viewed by people who would not likely travel to your business location.
You can change your daily budget at any time, and too you can choose the precise hours your PPC campaign will use that budget. If you are positive your ideal customer would be surfing the net as they ate their 'Garbage Plate' near the Martin Luther King jr Memorial Park, between one and two in the afternoon, and you only had $25 a day to spend on Pay Per Click – your account settings could be adapted so your ads only showed at those times, to people in your desired location, whilst never spending more than $25 a day.
You can hire our PPC Campaign Management Services on a monthly basis, but you can easily too halt the spending on your Adwords account whenever you want, even when we are not managing it. So, if advertising your business only profits you in the Spring months – you can pause all activity (and ad spending) during the Summer, Autumn and Winter. No rental fees during that time, no standby fees or retainer budget. Adwords need not cost you anything when you don't require it.
John Wanamaker, a pioneer of marketing, is famous for the quote: 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.' Adwords provides tools that allow you to easily identify which adgroup, keyword and ad led to a conversion and how many clicks that keyword/advert required to get that conversion. With Adwords you always know how much each part of your marketing campaign costs you, and how profitable it is.
If want a slice of the multi-billion dollar business generated by Google adverts – then contact us now and inquire about our PPC Campaign Management Services for Rochester NY.