PPC Campaign Management Services New York City
Consider NoContractPPC.com for all your Adwords Pay Per Click (PPC) Campaign Management Services if you live in New York City. Whether you sell window curtains on Broadway Manhattan, or ply an Arborist trade in the Bronx we can help you advertize more effectively. Our PPC Specialists will consult with you and build complex campaigns clearly differentiated on the services and products you choose.
How We Build Campaigns
First we will decide how to structure your account, and the best way to do that depends on you, your website and your business goals. The focus might be by location, or to mirror your website design or perhaps even to try variations of the service you offer. If you want to easily manage the Adword account yourself we might create a simple structure for you, or if you have lots of products and want to squeeze every ounce of profitability out of the campaign – we might create a complex structure the likes of which you have never seen.
The quality of keyword research can make or break an Adwords campaign. If the keywords aren't relevant enough to your campaign goals then much of the budget will be wasted on irrelevant clicks. Select only what you consider the most tightly relevant keywords, though, and you will potentially miss out on customers who don't phrase their needs quite as you would expect. Our PPC specialists regularly topped freelancer performance charts because they have the skills and intuition to research and identify the best keywords.
Keywords must be sorted into Adgroups. The standard way to do this is to sort those keywords into groups of 10 or 20 based around a certain theme. However, where does one theme end and another begin? Do you need a 100 adgroups to adequately cover your advertising goals or just 5? The answer to these questions depends on a lot of factors, which our experience helps us understand. Too many adgroups and the management of the Adwords campaigns becomes difficult. Too few adgroups and the quality scores tumble as too many themes are squashed together – and lead conversions drop.
Creating the best ads relies on a heady mixture of science, creativity and luck. The text of the advert should be relevant to the landing page it leads too and the theme of the adgroup is it associated with – and too it should contain compelling prose that will entice the ideal customer to click on the adverts. The experience we developed becoming top performing freelance PPC optimizers gives us an advantage in both developing the first range of adverts – and the subsequent testing and improving of them.
Once the campaigns are up and running, if you wish us to, our PPC Campaign Management Services can maintain them for as many months as you deem necessary.
The Advantages of Adwords Pay Per Click Advertising
The great thing about Adwords is that you can target the locations where you want people to view those adverts. If you're tucked away in a small corner of Harlem and don't feel anyone more than half a mile away would ever dream of taking your business, fine, you can serve adverts to only those people who are searching Google within half a mile of you. That in itself can save you a lot of wasted advertising budget
You can increase or decrease your budget at any time, and too you can choose the specific times you actually use that budget. If you are sure your ideal customer would be searching Google as they ate their sandwich in the Park between midday and two in the afternoon, and you only had $20 a day to spend on Pay Per Click – your account could be set-up so that it would only show ads at your specified times, to people in your specified location, whilst never spending more than $20 a day.
Not only can you hire our PPC Campaign Management Services on a month by month basis, but you can easily too pause the spending on that Adwords account whenever you want. So, yes, if this sort of advertising only benefits your business in the Spring months – you can totally mothball it in the Summer, Autumn and Winter. No rental fees during that time, no standby fees or retainer budget. Adwords need not cost you anything when you don't require it.
John Wanamaker, a pioneer of marketing, is famous for the quote: 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.' Adwords provides tools that allow you to easily identify which adgroup, keyword and advert led to a conversion and how many clicks that keyword/advert (on average) required per a conversion. With Adwords you can learn empirically how much each part of your advertising campaign costs you, and how profitable it is.
If you want a slice of the multi-billion dollar business generated by Google adverts – then contact us now and inquire about our PPC Campaign Management Services