Q) Why Should I Use Your Services?
A) Our core service is pre-pay and month by month, and so is perfect for companies that don't wish to be tied to long contracts - combine that with the proven successful PPC experience we have, and the reason for picking us is clear!
Q) In the first month do I pay both Build (Setup) and monthly maintenance fees?
A) If you wish to have campaign builds and maintenance - yes.
Q) I already have an Adwords Account and campaign. must I have your Build (Setup) services?
A) If you already have an existing Adwords account/campaign, you don't have to begin your relationship with us by purchasing a Build (Setup) service. However, unless you were generally happy with your existing campaigns then we strongly advise you to purchase our Setup service. In the long run having a good 'Adwords campaign structure' in-place from the start will benefit your business the most.
Q) Do your prices cover the payment to Adwords for the ads themselves?
A) No. Our prices are just for our services. You will need to have one of your own credit cards connected (securely) to the Adwords/Bing accounts, so as to pay for the adverts themselves.
Q) If we are a charity, do you apply for the Ad Grant status for us as part of your service?
Q) How often should a company's AdWords PPC account be optimized?
A) There is no exact answer to this because it depends on the local level of competition from other companies, how often you change your products, discounts, offers you wish to publicize online, seasonal changes in customer volume, etc.
Certainly, an account that is optimized every week would be more efficient than one only optimized once a year. But the savings made by that increase in efficiency (for a small business) would be negligible compared to the fees you would to pay to your advertising agency for all that optimizing!
A company with a narrow seasonal service might require just one initial Build (Setup), followed by 2 monthly managements a year.
If you feel that your Adwords campaign needs an onoing minimum level of care and maintenance - then you can use our PPC Minder service.
Q) Currently you maintain my account using the PPC Minder service. I would like to have a lot of Ad changes (or product/service expansions) to my Adwords account and I understand that is beyond the scope of this service. Therefore, I am thinking of purchasing a one month 'Silver Standard' service for these amendments. Unfortunately I have more than the 25 adgroups max you stipulate for this service - what do I do?
Existing clients of our PPC Minder service can order more in-depth changes to their Adwords account using one of our other services, regardless of the number of Adgroups or Keywords in their account. In any situation though, we will limit our work to 8 hours for the 'Silver Standard' service and 13 hours for the 'Gold Premium' Management Services (and 20 hours and 12 hours for Gold and Silver 'build' services). If the amount of changes, you want to your campaign, will take longer than these hours then we will require another purchase to complete those changes.
Q) What is your 12 month, non-competitor exclusivity?
A) If you have purchased our Gold Service during the last 12 months, we will not work for any similar niche whose business is located in the same 3 digit Zip Code as you.
I.e. we will not work with your most direct competitors.
Q) How Many AdWords PPC advertising Campaigns have you personally worked on?