Bronze Adwords Minder
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Paying Far Too Much for your Adword's Management/Optimization?
Adword campaigns can take many hours to build, and then several months before they've reached a decent level of optimization – i.e. when their ROI becomes respectable.
After a campaign has been live for 3-6 months, based on our experience of working on a large number of campaigns, we've found that a significant minority require little monthly optimization to maintain their ROI.
Of course, there are lots of types of campaigns that do require many hours of weekly, even daily, optimization. Very large budget campaigns (where even small campaign changes lead to large monetary savings), Large Google shopping campaigns, daily coupon campaigns, etc, are just a few examples of campaigns that need constant attention.
But there are those campaigns that don't require much ongoing optimizing at all. Campaigns where the website advertises a limited number of products/services, where there are infrequent changes to product/service price, no changing special offers, etc.
After 3-6 months, many campaigns like these just need tweaking or careful minding, a couple of hours work a month, rather than devoted optimizing. Yet, big marketing companies will still charge you $250 - $2000 monthly Adwords management charges! Suddenly the value for money they deliver drops drastically.
Fair enough, you want to reward those companies for optimizing your campaigns in the first place. But if they spend 6 months optimizing the campaign (at perhaps 10-20 hours a month), and then maintain your account for the next 5 years (spending 2 hours a month on maintenance (as many do)) - and still charge you $500-$1000 a month... they've got a good business going for themselves!
What We Offer – And How We Can Save You Money
What we offer is an Adwords management service called: Adwords Minder. We'll keep an eye on an Adwords account for you at a cost of $150 a month (pre-purchased in a packet of 6 months for $900, or a packet of 12 months for $1500).
We'll perform the usual sort of optimization work: Keyword bid changes, negative keyword addition, new keyword addition, new ad text, etc, and we'll even take guidance from you (at the start of each 6 months) what to focus on.
However, because your campaign has stabilized/matured, and no longer requires the level of optimization of the early months, you will only receive on average 2 hours a month (expert) optimization from us (minimum 1 hour – maximum 3 hour on any given month depending on tasks tackled).
What Campaigns are Ideal for Adwords Minding?
1) Adwords Search Campaigns of any size or budget that have been optimized for at least 6 months.
2) Campaigns that don't use the 'Merchant Center' and 'Product Feeds'.
3) Charity Campaigns (i.e. Google AdGrant campaigns where the budget for clicks is provided free by Google, but you still need to pay an expert optimizer to tweak that campaign).
Further questions to ask yourself:
a)Have your conversions stabilized (i.e. are they not growing)? This is a good indicator you need us because probably all the various keyword themes have been mined for your campaign - and you are paying your present Adwords Management fees for only a couple of hours work a month.
b)Are your costs per a conversion getting cheaper? If not this is a good indication you might need our service because it shows that the best keywords and advert combinations have been discovered now.
c)Does your Adwords change history https://support.google.com/adwords/answer/19888?hl=en display little activity from your Adword's Account Managers each month? The Change History tool will show you how many changes have been made to the Campaign(s) each month. Few changes (or lots of changes which are simply all increasing a keyword bid by a certain %) could indicate the Account Manager can't find many areas of the campaign that need improvement.
d) Is your campaign seasonal? if so, it's probably not suitable for our Adwords Minder Service (but check out our other services)!
... and most importantly...
d)Are the current fees of your monthly Adwords management Just not cost effective for you? If you are thinking of stopping Adwords because you are losing money on it, consider how much you would save with our fees, and whether suddenly your Adwords campaign might be cost effective.
If several of the indicators, above, match your situation, this still might not prove that you are paying many hundreds or thousands of Dollars a month in exchange for little actual work by your current Adwords Management Providers. But it is a warning sign – and you should ask your Adwords Account Manager what specific work they have performed on your campaign in the last month or so.
What If I Need to Add/Amend Service/Products/Prices to my Campaign?
If you decide you need additional adgroups or numerous advert text changes (or any other changes we can't make within the time allotted by the Bronze service), then simply purchase one of our 1 month Silver or Gold Services to gain the required changes.
Still Undecided?
If you suspect that the Bronze service is ideal for you, but are afraid to make the leap, why not take advantage of our free 1 month optimization offer – before making any monetary commitment to us?
Adword campaigns can take many hours to build, and then several months before they've reached a decent level of optimization – i.e. when their ROI becomes respectable.
After a campaign has been live for 3-6 months, based on our experience of working on a large number of campaigns, we've found that a significant minority require little monthly optimization to maintain their ROI.
Of course, there are lots of types of campaigns that do require many hours of weekly, even daily, optimization. Very large budget campaigns (where even small campaign changes lead to large monetary savings), Large Google shopping campaigns, daily coupon campaigns, etc, are just a few examples of campaigns that need constant attention.
But there are those campaigns that don't require much ongoing optimizing at all. Campaigns where the website advertises a limited number of products/services, where there are infrequent changes to product/service price, no changing special offers, etc.
After 3-6 months, many campaigns like these just need tweaking or careful minding, a couple of hours work a month, rather than devoted optimizing. Yet, big marketing companies will still charge you $250 - $2000 monthly Adwords management charges! Suddenly the value for money they deliver drops drastically.
Fair enough, you want to reward those companies for optimizing your campaigns in the first place. But if they spend 6 months optimizing the campaign (at perhaps 10-20 hours a month), and then maintain your account for the next 5 years (spending 2 hours a month on maintenance (as many do)) - and still charge you $500-$1000 a month... they've got a good business going for themselves!
What We Offer – And How We Can Save You Money
What we offer is an Adwords management service called: Adwords Minder. We'll keep an eye on an Adwords account for you at a cost of $150 a month (pre-purchased in a packet of 6 months for $900, or a packet of 12 months for $1500).
We'll perform the usual sort of optimization work: Keyword bid changes, negative keyword addition, new keyword addition, new ad text, etc, and we'll even take guidance from you (at the start of each 6 months) what to focus on.
However, because your campaign has stabilized/matured, and no longer requires the level of optimization of the early months, you will only receive on average 2 hours a month (expert) optimization from us (minimum 1 hour – maximum 3 hour on any given month depending on tasks tackled).
What Campaigns are Ideal for Adwords Minding?
1) Adwords Search Campaigns of any size or budget that have been optimized for at least 6 months.
2) Campaigns that don't use the 'Merchant Center' and 'Product Feeds'.
3) Charity Campaigns (i.e. Google AdGrant campaigns where the budget for clicks is provided free by Google, but you still need to pay an expert optimizer to tweak that campaign).
Further questions to ask yourself:
a)Have your conversions stabilized (i.e. are they not growing)? This is a good indicator you need us because probably all the various keyword themes have been mined for your campaign - and you are paying your present Adwords Management fees for only a couple of hours work a month.
b)Are your costs per a conversion getting cheaper? If not this is a good indication you might need our service because it shows that the best keywords and advert combinations have been discovered now.
c)Does your Adwords change history https://support.google.com/adwords/answer/19888?hl=en display little activity from your Adword's Account Managers each month? The Change History tool will show you how many changes have been made to the Campaign(s) each month. Few changes (or lots of changes which are simply all increasing a keyword bid by a certain %) could indicate the Account Manager can't find many areas of the campaign that need improvement.
d) Is your campaign seasonal? if so, it's probably not suitable for our Adwords Minder Service (but check out our other services)!
... and most importantly...
d)Are the current fees of your monthly Adwords management Just not cost effective for you? If you are thinking of stopping Adwords because you are losing money on it, consider how much you would save with our fees, and whether suddenly your Adwords campaign might be cost effective.
If several of the indicators, above, match your situation, this still might not prove that you are paying many hundreds or thousands of Dollars a month in exchange for little actual work by your current Adwords Management Providers. But it is a warning sign – and you should ask your Adwords Account Manager what specific work they have performed on your campaign in the last month or so.
What If I Need to Add/Amend Service/Products/Prices to my Campaign?
If you decide you need additional adgroups or numerous advert text changes (or any other changes we can't make within the time allotted by the Bronze service), then simply purchase one of our 1 month Silver or Gold Services to gain the required changes.
Still Undecided?
If you suspect that the Bronze service is ideal for you, but are afraid to make the leap, why not take advantage of our free 1 month optimization offer – before making any monetary commitment to us?